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Scottish Alternative Music Awards

The Scottish Alternative Music Awards (SAMA) recognises the best new Scottish music, shining a spotlight across an eclectic range of contemporary music genres. Throughout the year, the SAMA’s also host a range of events including showcases at Sonica Glasgow, Liverpool Sound City, and their very own music festival: The SAMA’s Paisley Takeover. The twelfth edition of the awards are set to take place virtually in October 2021.

Event campaign: Print, online and radio (UK)